Over time, I also figured out that I also wanted to do interviews with people who aren’t famous but spend their days deep in the trenches of a particular subjectAHP
Anne Helen Petersen’s Culture Study remains a must-read newsletter and she beautifully nails the why. It’s the interviews with people deep in their niche. It’s the insight (and exasperation) that comes from someone who has spent years toiling in a trench that’s never seen let alone acknowledged. It’s always something interesting and insightful that I never would have thought to seek out because I did not know it existed.