Carl T. Holscher fights for the customers.

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Dispatch from the Trenches #1

Count to ten when a plane goes down

This is an incredible story. It’s not long and I urge you to read it. A great story and even better reminder to stop. Stop and think before you react. Information is not immediate. When something happens, it takes time to find what exactly has happened and the first information is not necessarily the best or even true.

On this day, I highlighted her workstation and hit the F6 key to reset. But my screen went temporarily black and then seemed to be starting again. I realized that I had mistakenly hit F7 and reset all the workstations in the embassy. This realization didn’t bother me much, because no one except the Agriculture section secretary was usually on the computer system this early in the morning.

But then all hell broke lose.

A single keystroke can change the course of international events.

So today, in the face of a Malaysian Airline crash in the Ukraine—and with all the associated speculation of 24-hour news organizations and the Tweetosphere, my advice is to take a deep breath, count to ten, and know that there is a very good chance that truth in the matter will be forthcoming very soon. And let’s hope that there is no stupid 23-year-old with his finger on an important keyboard in this information chain.


Watch Dogs

Let’s Play – Watch Dogs

I enjoy watching guys play various games. I thoroughly enjoyed their video for Watch Dogs. When I learned they could stand on top of cars and not only drive them around, but jump them, was incredible.

This is something I’ve tried in various games through the years. And failed every time. I’ve tried in Halo, Saints Row, and Grand Theft Auto. None of it works. Each time the rider falls off, even when the passenger is in the bed of a truck or somewhere a person could be.

I’m happy to see this mechanic built into the game, or maybe it’s a lack of mechanic to throw people from the moving vehicle. Either way, it excited me. Is it worth buying the game for that alone? Certainly not. But it would be hours of laughs.


Deconstructing Twitter

Does Twitter confound you? David Pogue has written an excellent primer explaining the gibberish squeezed into 140 characters.

This single example contains four examples of Twitter conventions:

• @SFGate. The @ symbol indicates a Twitter member’s name. I’m @pogue, for example. This tweet also mentions Elon Musk, the CEO of Tesla Motors. His Twitter name is, of course, @elonmusk.

• RT @SFGate. RT stands for retweet. So Debbie here is repeating (that is, retweeting)somebody else’s tweet—in this case, she’s retweeting something @SFGate said. (SFGate is the online edition of the San Francisco Chronicle.)

People use RT as a courtesy; it’s giving credit to the original author.

• sfg.l/1t4EIEd. That’s a URL—a link to a Web page. URLs are super common in tweets, since one key use of Twitter is sharing things found on the Web. Here, if you clicked the link, you’d go to the SFGate article that’s being quoted here.

• #Tesla. The # is a hashtag. It’s a label for your tweet. Other people can search for these hashtags—or click them—to see more tweets on the same subject. If you click on #Tesla, you’ll see a whole list of tweets, all pertaining to the Tesla company and its cars. (You can also go to Twitter.com and type the hashtag into the Search box.)


This has been the first Dispatch from the Trenches. Part of what will (hopefully) be an ongoing series of things I find interesting enough to share and comment on.

Empty Shells

I feel like the move to google+ is like when you get tired of your broken, fucked up installation of Windows, and instead of fixing it, you’d rather burn the mother fucker to the ground and install Linux. In the end, it’s no better, just different, new, and clean.
Steve Mothershead

Reading this comment from a friend tonight not only made me laugh, but it made me think about social networks and put my thoughts I’ve had into words.

I replied,

All social networks are empty shells. They are what we make of them and who we follow to build them.

For starters, I missed the boat on Facebook. I had graduated college when Facebook launched. However, I was still working for the University so I had that all-important .edu address. So I signed up for Facebook because I’m a serial signer-upper.

I joined. I used it. I still use it… somewhat. Most of Facebook is not very interesting because just like every other social network, we, the people, are the product. The same goes for Twitter, Friendster, Myspace and Google+.

Without us, all of these places are the blank pages in a notebook. They are blank text files. We are the product being sold to advertisers. In all cases, we are not the audience, we are the product and are treated as such.

This made me think about how I interact with the three social networks I use. ((To various degrees.))

Google+

I am a member of Google+ mostly out of curiosity. I like the clean design and the lack of clutter and eye-bleeding customization options.

However, no one is really there. I follow a mix of friends, co-workers and smart people I really admire. There still isn’t much going on. Google+ just opened up to the public negating the need for an invitation starting yesterday so we’ll see if there’s a gold rush on the platform or not.

Facebook

Facebook I feel like I missed the boat on. I was there in the early days and it felt small((It was also TheFacebook.com back then.)) and I used it to keep up with friends. My brother, who was starting college as Facebook launched and was totally addicted and practically how he scheduled his life.

Facebook to me still feels like an overt way to sell ads to us and push products and sell our data to advertisers who can push more product upon us. That is also why their constant rearranging of layouts and privacy settings. Anything to make a buck and to make it more enticing for us to give them the what little information they don’t already have.

Facebook is a giant data mine. They need your data, all your data. Just now, in the last F8 Facebook revealed it wanted to “tell the story of your life.” They want all your data. They want to make money on your data. And they aren’t going to be sly or embarrassed about it.

I treat Facebook like a flea market. I follow mostly people I know in real life, ignoring some and reading others. I follow my family. I follow some brands who offer me value or because I signed up for a drawing and never bothered to delete them. ((Isn’t this every marketer’s dream?))

Day in and day out, I don’t get a lot of value out of Facebook. There’s very few links I get everyday, save for a small group of people who are only on Facebook, that are of interest to me.

Twitter

Twitter is my bread and butter. I am very careful and skeptical of who I follow. I tweak and tend to my list of people I follow almost daily. I am always looking for a better mix of people who share things most interesting to me but without a lot of noise.

I follow a couple of lists on Twitter of people I don’t want to have to see all the time but I check in with a couple of times a day just to catch up on what interesting things have been said.

I even created a DC Metro News list because while I no longer commute by subway daily, I want to keep track of those contacts for when I need them.

Twitter is where I follow the thinkers and writers I find interesting and like-minded. I follow them on Twitter because for most of them, that’s where they are outside their blogs and newspaper columns.

My 140 Character News Network

Where were you Tuesday afternoon shortly before 2pm? I was standing in the lobby of a building on the National Institute of Health Campus waiting to get my ID Badge. I was about to get into an elevator and head to the badge office. However, when the ground began to shake I was standing in the lobby.

I was confused at first. At first, it felt like a very large truck or a subway train passing by. Then I felt the floor shake back and forth. I had never felt that before and I knew something was up. As I stood in the hallway with two co-workers, one suggested we head outside so we did. ((Clearly us East Coasters have no idea what to do in the event of an earthquake.))

Once outside and away from the building, we heard the fire alarms going off inside the building we had just left and others nearby. There was no more shaking. I felt safe and it was clear we weren’t going back inside any time soon. So I turned to Twitter.

First of course, to add my voice to the chorus of tweets.

[blackbirdpie id=”106061817771593728″]

But more importantly to find out how big a quake it was.

I was surprised to find its epicenter was in Virginia. I was also surprised to see how far it had been felt. First, there was a flood of tweets from Richmond friends. Then people in North Carolina. Then even a tweet from Boston and a few New York City asking if what they just felt was an earthquake.

Wow. This was a bigger quake than I thought. It was also interesting to read today why East Coast earthquake are felt so far from their epicenter.

The last earthquake we had in Virginia was when I lived in Richmond. It was December 9, 2003 ((Happy Birthday Mom!)) when a 4.5 quake shook the Temple Building where I was sitting after having been up all night working on my advertising final project.

I remember being so sleepy I didn’t even realize the earth had shaken. I thought it was just me. I remember everyone else in class reaching for their cell phones and calling friends and parents. Meanwhile, I sat in my chair yawning and unable to comprehend the situation. Good thing I wasn’t in any danger.

Twitter was my first place for information. I don’t follow any news outlets except Bethesda Patch which is a hyper local news site in the Patch.com network which AOL runs.

The news and information I was receiving was coming in from friends and internet strangers who I trusted and followed. Their observations and retweets helped me comprehend what had happened, the scope of it and it was before any news outlet had put anything together.

Even 45 minutes later as I stood in the NIH Badge office awaiting my turn to get my information, photo and fingerprints taken the TV news was taking calls from locals to get their reaction and weren’t providing much information.

I was already well-informed. I checked out Facebook as well and shared what I knew and gained a bit more knowledge about the quake.

After I had checked Twitter, I texted my wife to make sure she was OK. Not that there was much of a chance of damage or danger, I wanted to be sure. My mother texted me shortly after that to confirm I was fine.

She had good sense not to try to call me. As soon as the quake hit, the phones were instantly flooded with calls from everyone else frantically trying to call their family and friends. Text and data seemed to be unobstructed while voice was nearly impossible to use.

Times really have changed when Twitter, SMS, Facebook and email are how I receive my information quickest and most accurately.

As we prepare for the Hurricane Irene, which by all indications is going to bring very high winds, many inches of rain and we could be without power for days, the news is talking about email and texting loved ones after the storm hits.

Twitter and the Internet have fundamentally changed how we communicate. While the storm to come is uncertain, it is good to know I can still receive reliable information from my hand-picked network of people located around the US and around the world.

What is Twitter?

Trying to explain Twitter is the Rorschach Test for the 21st Century. The entire platform is exactly what you make of it. It is everything to everyone and can be tailored to match each person’s needs and desires.

In the beginning, there is nothing. As we find friends and heroes sharing their bits of wisdom Twitter evolves from a blank slate to a customized information pipeline specific to each one of us.

My Twitter feed is a stream of tech bloggers, photographers, designers, friends, co-workers and local food trucks. My feed is a reflection of who I am and who I interact with.

My wife’s Twitter feed is filled with food bloggers, family, and crafters. It is perfect for her just as mine is perfect for me.

Twitter is The Washington Post. Twitter is CNN. Twitter is TMZ. Twitter is AOL. Twitter is ESPN. Twitter is a yearbook. Twitter is a family album.

Twitter is exactly what you want it to be. Twitter is the media landscape in a world staffed by your clones.

What you say online stays online

Twitter is where I carry on conversations with those I don’t know. It is where I get my news and follow my heroes within arms reach. It is where I get to share in jokes and find out about new posts, photos, apps, and ideas. Twitter is walking through a crowded marketplace speaking with friends and accidental eavesdropping on others.

Twitter is where I go first in the morning and last in the evening. Twitter is where my friends are and those I would call friends if I had more bravery.

Facebook is people I know. Coworkers. Friends. Family. Facebook is the default addition to old school chums and those who care enough to friend and follow. Facebook is a free for all. I allow anyone who wants to befriend me. Though there is more censorship and choice in posting. Some of the choice is due to who is present but most of the time it is simply because those on Facebook would not understand the depths of my nerdery.

That said, I do not trash talk. I don’t bad mouth anyone anywhere online. Random outbursts of frustration, sure but never something about a single person. No names. Ever.

What goes online stays online. It will never disappear.

Library of Congress is archiving tweets. Facebook is doing who knows what with our posts and data. Most likely selling it to marketers.

Don’t say it online if you won’t say it to the intended target’s face. Your invisibility and anonymity is not as good or true as you believe.

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