Carl T. Holscher fights for the customers.

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Shared from elsewhere.

Why are ads so obviously stupid?

This video reminds me of when people try to get a real, correct answer to a question on social media, they will purposefully add a wrong answer. Or frame the question purposefully wrong. Because if you ask for help, you get snark and jokes. But if you are wrong, people rush to correct you.

Tiktok video explaining that ads are so obviously stupid to empower the viewer into thinking I am smarter than you. Making people feel smart and confident makes them want to buy. You’re being primed to purchase.

If you find yourself getting confident and feeling smart because of what someone has put in front of you seems idiotic, be really careful because that might have been done purposefully. So that when you feel smart, you feel confident and when you feel confident you will make a decision that most likely has been framed by them.

Andy HAvens, Author

If you try to educate people people want to talk to other people, do more research and think about it. But if you present a commercial and the entire time the viewer is saying “I knew that! I knew that! I knew that!” It makes the viewer confident.

And confident people buy.

So if you’re seeing an that you can’t believe how stupid it is, i may have been done to make you feel that way. So you buy what they’re selling.

Maintain your systems or become front page news

The outage on Wednesday morning affected the agency’s antiquated Notice to Air Missions system, known as NOTAM. The 30-year-old system provides advance warnings to pilots and flight crews about hazards such as inclement weather and runway closures.

A Contractor With A Corrupt Software File Brought U.S. Air Travel To A Halt, Per Reports

“The outage on Wednesday morning affected the agency’s antiquated…”

Maintaining IT systems isn’t sexy. It’s not exciting work that’s going to get you promoted or a huge raise. It’s thankless work to keep your business moving.

To make sure that everyday the systems you rely on continue to function. It’s rarely a job you will get noticed for…

Until something goes wrong. Then it’s all your fault.

Systems need to be updated. They need to be modernized and brought into the present. This is going to continue happening. Southwest. FFA. Who will be the next to fall because of decades of neglected maintenance to core systems?

21 Flavors of Mountain Dew

I Tried 21 Flavors of Mountain Dew For Some Reason.

I read this article partially to see how many of them I had consumed. There is a surprising number of them now. I laughed so hard throughout this article. It was a treat to read.

These are my favorite parts that hit me as the funniest.

Voltage (blue raspberry plus ginseng) – There is no such thing as a blue raspberry. The idea of making raspberry flavors blue started in 1958 as a way of differentiating it from other red flavors. None of this matters, because voltage doesn’t taste like raspberries. It does, however, taste blue. Like a melted rocket pop. My husband noted it had a faint amaro flavor, because he is lying to himself.

Major Melon (watermelon) – In the swirling abyss of garbage drinks, we found rock bottom. It tasted like liquified watermelon Bubble Yum. The mascot is a watermelon that does war crimes.

Overdrive (citrus punch) – Look, does it even matter what I say here? Do you actually care what Overdrive tastes like? No. It tastes like every single other Mtn Dew, and it tastes like nothing.

Thrashed Apple (green apple) – The flavor of this drink is fleeting and crisp, like a fall day. At least, I thought it was, until everyone else at the table told me I had Mtn Dew-induced scurvy. It tasted like carbonated apple cider. This was the clear winner for me, and by winner, I mean “It doesn’t make me want to cry.”

Explaining why I embarked on a quest to consume as many different flavors of Mountain Dew as possible is not an easy task.

As my husband put it, “It’s like someone made the diet in Diet Coke into a drink.” I eventually found the regular variant of Spark, which tasted like a wet pixie stick

Code Red (cherry) – Have you ever eaten a maraschino cherry and thought, “I want to drink the syrup that this was floating in”? Of course you haven’t. You’re not a toddler.

LiveWire (orange) – Am I losing my mind? Is LiveWire not that sweet? (No, it has 1.5 times the amount of sugar an adult human should consume in a day.) Is my body merely growing accustomed to the Dew, the way we do to heat, to pain, to the loneliness of existence?

They are almost all equally bad, and half of them are the same drink. It is an egalitarian system of suckiness, wherein even the best variant of Mtn Dew is still just Mtn Dew. Also, “Mtn” isn’t even how you abbreviate the word “mountain.”

What followed was a journey deep into beverage purgatory, a strange sort of limbo where things taste like nothing but sugar, occasionally like bubble gum, and invariably like defeat. The focus groups for these products consisted of a cardboard cut out of Randy “Macho-Man” Savage and a beer koozie that says “Don’t Blame Me, I Voted For Titties”.

Baja Blast (tropical lime) – Have you ever wanted to taste something the same color as Windex, but allegedly less likely to make you go blind? This tastes like bland fruit punch and is somehow vaguely vegetal.

Legend (blackberry citrus) – Buffalo Wild Wings exclusive. It is a strange thing to find yourself in a Buffalo Wild Wings for the first time, and the reason you are there is for Mtn Dew, something which you do not actually enjoy. It causes you to take stock of your life as you stare into the inky depths of this drink. Others described the taste as “a melted popsicle”, “a less sweet Blue Gatorade”, and “a depressed grape.” It tastes like Berry Bash, and Purple Thunder. Either it’s having an existential crisis, or I am.

White Out (citrus) – This is apparently the white whale of all Mtn Dew flavors, nearly impossible to find, and another item that I got from a stranger online (sorry, Mom!). I could no longer tell you what I was tasting, perhaps in part because I’d decided to use flaming hot Cheetos as a palette cleanser between sips. (My body is a decaying temple.) Everyone else said that this iteration of Mtn Dew was inoffensive, and not unlike Squirt, though with less of a overt grapefruit taste. I don’t know. Honestly, does it matter? Does anything matter?

Baja Flash (pineapple coconut) – Discontinued. In every project, there is a point where things get so bad, they become a truly spectacular kind of awful, and that is what Baja Flash is. It smells like sunscreen, like the liquid hedonism of spring break. There is something illicit about drinking it, like eating an entire tube of Chapstick. “This is rad,” I whisper, cackling, as I take another sip.

Deciding to read it later, or not

Whenever I see something online that I think I want to read, I put it in Instapaper — and then I try to leave it for a while. Often when I visit Instapaper the chief thing I do is delete the pieces I only had thought I needed to read. So for me it’s not just a read-later service, it’s a don’t-read-later service. But that only works if I don’t go there too often. I try to catch up with my Instapaper queue once a week at most.

this and that – Snakes and Ladders

This is the reading version of grabbing an item at a store and carrying it around while I shop. If I look at the item when I am ready to check out, I buy it. More often, by the time I’m ready to check out, whatever impulse that overcame me to grab the item is gone. So it stays at the store.

In praise of In Praise of Shadows

The essay viewed from a desktop monitor.

In Praise of Shadows

What was a batch of random sticks and leaves just a moment ago—click!—is now a complex web of marvelous shadows.

Robin Rendle

I enjoyed the presentation of this essay as much as its message. Opening it up on my desktop with its massive screen, reading the essay was like peering through a fence line. With each little glimpse of the world beyond holding up a post-it note of thought.

One thought. One moment. One quote. One picture.

I strolled through this essay. Stopping to admire the scenery and reading each little note as I passed by. I was struck by just how peaceful it was to enjoy. The web is brightly lit and devoid of shadows. It was nice to remember the shadows and breathe them in.

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