Carl T. Holscher fights for the customers.

Macs are too expensive

The price of things is all relative to how often you need to buy them. Would I spend $100 on toilet paper? Never. I need to buy rolls and rolls of the stuff every month to keep enough around to use. Would I spend $5000 on a used car? Yes, the money I spend for the car is meant to last for many years. My 2001 Ford Taurus is still humming along nicely $5000 later. It’s paid off and I have no need to replace it.

The same goes for computers. Week after week people tell me they will never buy a Mac because they’re “just too expensive” and the PC they have or just bought was much cheaper. That’s fine. I will not argue with you. I will simply ask two questions, how many PCs have you owned in the past 4 years? How much have you spent on repairs and troubleshooting?

If the answer is one and “covered by warranty” then you may stop reading right here and go on with your day. I am sorry to have wasted your time.

However, if you’ve had two or three or more than I have to ask why? Why would you keep buying something you need to replace or repair on a yearly basis?

Before my MacBook died, it was the only machine I used for nearly four years. I upgraded the operating system as new ones were released. I maxed out the memory and installed a larger hard drive than the factory option at the time. But beyond that, I did not make any other changes and that machine served me well. I took it everywhere and used it everyday.

I have never had a Windows-based computer, laptop or desktop last anywhere near that long. I’ve had hardware failures and operating system corruption long before that. I’ve had to reinstall Windows more times than I care to count and troubleshoot a host of problems that sent me delving deep into forums and knowledge bases, often finding little knowledge.

Sure, I fall squarely into the realm of computer geek and not “normal computer user” which may make me an edge case for computer usage. However, in the nearly four years I had my MacBook it never suffered a hardware problem. ((Beyond the plastic case chipping that was evident with most of the first generation MacBooks))

I can count on one hand the number of times the machine kernel panicked on me during that time. In short, I rarely had any sort of problem with it and what little problem I did have was easily remedied with a reboot. I don’t know of anyone who can boast that about their Windows computer. ((I am not counting little old grandmothers who use theirs once a week to email their grand kids.))

Would you skimp on the cheapest television or refrigerator on the market?

How many hours do you expect to spend on your computer in the next week? The next month? The next year?

Why would you skimp and buy the cheapest machine you can afford? You may save $500 now on the laptop thrust at you by the closest Best Buyer in Blue. How many times will you need support on that machine in the next three years?

With Apple computers, you have a year of technical support and repairs from Apple. With the purchase of Apple Care, the only extended warranty I’d ever buy. you get an extra three years of support on your equipment.

This means any hardware failures are covered, free, no questions asked. Just walk down to the nearest Apple Store and speak to a Genius and they’ll take care of you. What other store can boast that? Will Best Buy take such good care of you? Will Microsoft offer to help you troubleshoot Windows or Office in person?

Apple also offers free one-on-one training in their stores. Buy any Apple product and they’ll teach you how to use it. They also offer classes on various higher functions like simple video editing, backing up your data and any other questions about their products.

You’re going to spend more money on that Apple laptop but it will come back to you many times over in the next three years. When you buy an Apple computer, you’re not just getting a computer. You’re also getting a year of support an answers. You’re getting a quality computer that you’ll spend far more time using than fixing.

If your time is valuable, you owe it to yourself to buy a Mac.


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  1. If you buy a refurbished Toshiba from woot, it will last forever. They put magic in their products. My old laptop still works and is 4, going on 5 years old. Only one repair on the hard drive and I never had to reinstall the OS. My parents bought me a new laptop for Christmas that is much faster but I’m still hanging onto ToshibaKitten because it works and I’m curious to see how long it will last.

  2. Sskipstress

    I got a MacBook Pro a few weeks ago because I didn’t want to upgrade the hard drive and OS on a machine that’s nearly 5 years old. Since it isn’t actually dead, I’m setting up the old MacBook (and its chipping case) as a web development machine for some personal projects where OS and drive space aren’t very important.

  3. This has also been my experience. I’m presently typing this on a five year old white poly macbook which is only just now starting to get a little flaky after who knows how many falls and an awful lot of traveling. When I started my business I started it as an all-mac shop – as a result I have spent exactly zero time or money on technical issues since.

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