Tag: sports

Naming rights are weird brought to you by StitchFix Field at Roku Park

Staples Center is now Crypto.com Arena.

I saw this tweet recently and it reminded me of a curiosity I’ve had for ages. Why do companies pay money to put their names on stadiums? Is it to remind us they exist? Do they hope for some goodwill between going to see basketball and buying office supplies (and now Crypto?)

The current home of the Washington Capitals and Washington Bullets/Wizards has changed names a number of times since I’ve lived here. Throughout it’s life, this building has been called:

  • MCI Center
  • Verizon Center
  • Capital One Arena

Have I ever associated the venue with any of these companies? No. Have I ever thought about the company names when I was there? Absolutely not. When I hear other venues and their names, even when it’s a well known and obvious one (Fed Ex Field?) I never associate it with the company behind the name.

Other than changing names on signage, I wonder how many years it takes for people to start calling the venue by its new name. Jiffy Lube Live used to be called Nissan Pavilion. I called it Nissan for years after the name change and still catch myself referring to the MCI Center. Did I ever think about cars when I went to concerts? No, other than the one I used to drive there.

In my head, the name of a place is completely divorced from the company paying to name it. Other than hilariously stupid or weird names (Jiffy Lube Live!)

And I’m sorry, “Anything Dot Com” Arena/Center is a terrible name.

Marshawn Lynch: A History

Compression, concision, velocity are my three watch words. And you could say that’s true of Marshawn as well.

Lynch: A History is a documentary about American Football player Marshawn Lynch.

I learned about it from Austin Kleon’s tweets this morning. I’d been aware of Lynch and his refusal to speak to the media, which I had never realized was part of the contract professional athletes sign. One day he stopped talking to them. Stopped giving interviews. Stopped playing into the professional sports game of things like we played hard out there or we didn’t do enough tonight to get the win. There’s so much utter nonsense about the interviews after games.

The team either won or they lost. There’s not a lot of deep thought that needs to go into why. They were outscored or they outscored the opponent. Done. Why do we need this “analysis” after the game? Why talk to the tired, sore and frustrated/pleased athletes after they performed for us?

It’s streaming on Kanopy, (likely available free through your local library), so I watched it this evening. Making a film about a man, but without the man himself must have been a challenge. When filmmaker (author and professor) David Shields approached Lynch he was told no, but they wouldn’t stop him from makin it. So the result is a video collage.

The result is almost jazz-like: pulling together more than 700 video clips and a handful of literary quotes, “Lynch: A History” forms a collage around the athlete that spirals out with greater and greater aims. The movie jumps quickly, sans narrator or an overt guiding hand, and yet it tugs its viewers through time, linking sports to mythology to biography to history and back.

Watching the film is like riding on Lynch’s shoulder as he twists and spins his way through blockers and kicks into high speed. It’s a frenetic ride that goes hard for 84 minutes without stopping to breathe. The collage is about race and athletes. The insistence that entertainment and politics should be separate by a vocal minority and how athletes (often black men) are told to Shut Up And Entertain.


With 700 clips, I hadn’t even considered the fair use implications of making this film. There would have been no way to get clearance (or afford it) to make this film, so as Shields had his lawyer on speed dial brevity was key. Use as little of a clip as possible. This exercise in artistic restriction shaped the film into the bruising ride it became. This film is an amazing balancing act.

And then a third thing for us — just sort of boringly but crucially — was just sort of fair-use considerations. I had my intellectual property lawyer on speed dial and he explained to us over and over again that it’s crucial that all clips be as brief as possible, and that they all be making a commentary, and that the cultural commentary be legible to so-called average viewer.


Two things I was curious about that while the film didn’t answer, subsequent stories about the film did.

Has Marshawn Lynch seen the film?

A couple of months ago I sent a vimeo link of the film to Marshawn’s entertainment agent, at the agent’s request, and now I asked Marshawn if he had watched it and what he thought; he said, “I wanted to hate on you, but I couldn’t, ’cause you did a good job with it.”

What’s up with the Skittles?

“You’re not just dating Skittles,” Waggoner told Lynch. “You love Skittles.”
“We intimate,” replied Lynch. “We done became one.”

His love started young.

It was during his prep years that his mother, Delisa Lynch, began giving him “power pills” — or Skittles — during games to keep his stomach settled.

I wish Lynch: A History would have gone deeper but without his participation, there was little chance of that. It’s an interesting project and a fascinating piece of art. I’m glad to have watched it and tells a story that needs telling.

Sports commentary with Marshawn Lynch

I don’t know Marshawn Lynch and I don’t follow the Seahawks, but I continue to be amused and interested in his handling of the media. It’s a circus and he wants no part in it. He’s not feeding into the media hype and sound bites to replay a thousand times over.

Is this what an introvert thrust into the spotlight looks like? Or is this a guy who wants to do his job and do it well without the extracurricular activities his workplace demands of him?

Either way, I continue to enjoy his treatment of the media. Because really, what are they expecting from him?

His first required appearance he answered every question with “I’m just here so I won’t get fined.”

The next time he was required to appear, he answered, “You know why I’m here.”

In his required media appearance today, he broke his silence and said:

“I don’t know what story you’re all trying to get out of me,” Lynch said. “I don’t know what image you’re trying to portray of me. It don’t matter what you all say about me.”

“You’re all mad at me,” he said. “And if you’re not mad at me, then what are you all here for?”
Done with his introduction, Lynch glanced at his phone and said, “For this next three minutes I’ll just be looking at you all the way you’re looking at me.”

I’ve followed professional sports for years and every single interview sounds the same. “We went out and played well / didn’t play well. We are going to look forward to the next game and focus on that. It’s not about today’s win/loss but we are looking ahead to the next one.” It’s refreshing to see Marshawn Lynch’s disinterested treatment of the media. They need him and he doesn’t need them. And he knows it. He’s doing what the NFL requires of him and nothing more.

I’ll leave you with another great sports interview. This one from DeAndre Jordan.

“I was listening to Tupac and I forgot the question.”

At the end of the day, say what you will about Marshawn Lynch and his treatment of the media. But the clips of him blowing them off have generated far more interest, hits and views than anything else he could have said. So is he really doing the media a disservice? He’s giving them what they want. Ad Dollars.