“Whether you’re partaking in deals this year or passing them by, take a moment to embrace the season’s true gift: all the emails you’ve been meaning to unsubscribe from, all in one place, all at the same time… stacked atop one another like desperate Jenga blocks.”Spam, Spam, Spam cartoon | Marketoonist | Tom Fishburne
I’ve taken this early Christmas present and removed myself (for now) from so many needy marketers begging for my attention. And then my money.
Many of them I can understand how and why. But there’s another class I can’t figure out why I would have asked for this. And the truth is, I didn’t. It’s spam.
The sneakiest form of spam uses marketing automation tools to wrap badly targeted messaging in a shallow wrapper of personalization.
One of the many benefits of using “peroty” as my identity online means that anything addressed to “Mr. Peroty” or “Hey there, Peroty” means the messages aren’t from people or placed I need to concern myself with.
Right into the trash/spam you go.