Carl T. Holscher fights for the customers.

Category: Links and Quotes Page 24 of 25

Shared from elsewhere.

Dispatch from the Trenches #3

I advise clients who are frustrated that they can’t get a domain that they had in mind to pick another, something short, easy to spell.
Something evocative. Anything, really, as long as it ends in dot com. We can build a brand and message for a new, sensible domain. But if you pick something other than .com your consumers will still end up at whatever site does end in .com.

Modern Marketing 101: There Are No Domains But .Com — First Today, Then Tomorrow

The number of new top-level domains are nauseating. The top-level domain is the last part of a domain name. For this site, it’s .com. For schools, it would be .edu and government is .gov. There are now many, many more.

I get confused by the new TLDs, like .ninja, or .social imagine how other people who are not web natives feel.

If you’re appealing to everyone then stick to .com. Since like Randy says, that’s where they’re going to end up anyway.


Read a book instead

Reading books makes me happy. Being on my phone makes me miserable. So, I made a wallpaper for my iPhone’s lock screen to remind me that I have a choice. You can download a copy for yourself right here.

Read a book instead

It’s easy to get stuck into the loop of lock phone. Open Twitter. Close Twitter. Lock phone. Repeat.

I like books. I enjoy reading but my reading has tapered off. Even listening to Audio-books has slowed down. This is a good reminder to break the loop of phone staring.


With all those photos being taken, chances are you and I have at one point accidentally wandered into someone else’s frame. It’s likely, however, that you’ll never really know you’ve photo-bombed someones shot. That’s why I was surprised by a Twitter message that I received
out of the blue from a photographer I’ve never met.

I Was Hidden on This Guy’s Hard Drive for Over 6 Years

I often think about this working in Washington DC a block from the Capitol. On my lunch breaks, I often walk around the Capitol Building or the Capitol Reflecting Pool.

Even in poor weather, there are always people there. Tourists. Government workers. DC Residents showing their out-of-town friends and family the city. And they are all taking pictures.

They snap pictures of the building. Of themselves in front of it, or “holding” the Washington Monument. They snap photos of friends, family and themselves. The ducks are also a big hit with the new batch of baby ducklings furiously swimming along behind mama duck.

On my walks, I often wonder just how many people’s photo albums and Facebook posts I end up in. How many times have I been captured as I walk around on my lunch break?


Dispatch from the Trenches #2

Since a worker is basically knackered and good for nothing but a quick dinner and a DVD box set after eight hours of work, she might as well go the extra mile and work into the night if it results in fewer commutes and a routine four-day weekend.
Billionaire Calls for Three-Day Workweek | New Escapologist

Having an extra day or two off would make a huge different to quality of life.

When I was in college, I never had class on Friday. For four years I didn’t have to be anywhere on Friday. This was my recoup day. I would sleep and work on projects. Saturday would be fun day where I’d goof off. Sunday was a work day.

I worked for the school’s newspaper which meant 12-16 hour days trying to wrangle the paper’s reporting staff into providing their stories so I could lay them out and get the paper to the printer so it could be returned and delivered on Monday.

The last company I worked for offered an “RDO” schedule. This stands for Regular Day Off. It was an optional schedule where I would work an extra hour everyday and in return I would get a day off every two weeks.

The day off was decided beforehand by the company to assure proper coverage for our customers. But it was an amazing perk. Having that day off during the week to schedule vehicle maintenance and health appointments was the best perk of working there.

Even if I used the day to see a movie and sleep in, I returned to work feeling more rested and less stressed.


People often compare Minecraft to LEGO; both support open-ended creation (once you’ve mastered the crafting table, you can build nearly anything) and, of course, they share an essential blockiness. But I think this comparison is misleading, because a LEGO set always includes instructions, and Minecraft comes with none.

Minecraft is a game about creation, yes. But it is just as much a game about secret knowledge.

The secret of Minecraft — The Message

As a kid, I was a Lego addict. I would build things for hours in my room. I have not dipped my toe into the world of Minecraft partly for fear of losing myself forever in a colorful world of blocks.

This was a really interesting read because Minecraft is all about secret knowledge. You’re presented with a world. You have to survive. No manual. No instructions. No help.


Even though Fog Creek, Trello, and Stack Exchange are now three separate companies, they are all running basically the same operating system, based on the original microprocessor architecture known as “making a company where the best developers want to work,” or, in simpler terms, treating people well.

This operating system applies both to the physical layer (beautiful daylit private offices, allowing remote work, catered lunches, height-adjustable desks and Aeron chairs, and top-tier coffee), the application layer (health insurance where everything is paid for, liberal vacations, family-friendly policies, reasonable work hours), the presentation layer (clean and pragmatic programming practices, pushing decisions down to the team, hiring smart people and letting them get things done, and a commitment to inclusion and professional development), and mostly, the human layer, where no matter what we do, it’s guided first and foremost by obsession over being fair, humane, kind, and treating each other like family.
Trello, Inc. – Joel on Software

This is the operating system I want. This is the life I want to have. I urge you to click-through and read that second paragraph on Joel’s site because it’s filled with links. I wish there was more talk about operating systems like the one Joel build and not ones impersonating National Parks.

He has the right idea. Treating people well is the currency of the 21st Century.

Dispatch from the Trenches #1

Count to ten when a plane goes down

This is an incredible story. It’s not long and I urge you to read it. A great story and even better reminder to stop. Stop and think before you react. Information is not immediate. When something happens, it takes time to find what exactly has happened and the first information is not necessarily the best or even true.

On this day, I highlighted her workstation and hit the F6 key to reset. But my screen went temporarily black and then seemed to be starting again. I realized that I had mistakenly hit F7 and reset all the workstations in the embassy. This realization didn’t bother me much, because no one except the Agriculture section secretary was usually on the computer system this early in the morning.

But then all hell broke lose.

A single keystroke can change the course of international events.

So today, in the face of a Malaysian Airline crash in the Ukraine—and with all the associated speculation of 24-hour news organizations and the Tweetosphere, my advice is to take a deep breath, count to ten, and know that there is a very good chance that truth in the matter will be forthcoming very soon. And let’s hope that there is no stupid 23-year-old with his finger on an important keyboard in this information chain.


Watch Dogs

Let’s Play – Watch Dogs

I enjoy watching guys play various games. I thoroughly enjoyed their video for Watch Dogs. When I learned they could stand on top of cars and not only drive them around, but jump them, was incredible.

This is something I’ve tried in various games through the years. And failed every time. I’ve tried in Halo, Saints Row, and Grand Theft Auto. None of it works. Each time the rider falls off, even when the passenger is in the bed of a truck or somewhere a person could be.

I’m happy to see this mechanic built into the game, or maybe it’s a lack of mechanic to throw people from the moving vehicle. Either way, it excited me. Is it worth buying the game for that alone? Certainly not. But it would be hours of laughs.


Deconstructing Twitter

Does Twitter confound you? David Pogue has written an excellent primer explaining the gibberish squeezed into 140 characters.

This single example contains four examples of Twitter conventions:

• @SFGate. The @ symbol indicates a Twitter member’s name. I’m @pogue, for example. This tweet also mentions Elon Musk, the CEO of Tesla Motors. His Twitter name is, of course, @elonmusk.

• RT @SFGate. RT stands for retweet. So Debbie here is repeating (that is, retweeting)somebody else’s tweet—in this case, she’s retweeting something @SFGate said. (SFGate is the online edition of the San Francisco Chronicle.)

People use RT as a courtesy; it’s giving credit to the original author.

• sfg.l/1t4EIEd. That’s a URL—a link to a Web page. URLs are super common in tweets, since one key use of Twitter is sharing things found on the Web. Here, if you clicked the link, you’d go to the SFGate article that’s being quoted here.

• #Tesla. The # is a hashtag. It’s a label for your tweet. Other people can search for these hashtags—or click them—to see more tweets on the same subject. If you click on #Tesla, you’ll see a whole list of tweets, all pertaining to the Tesla company and its cars. (You can also go to Twitter.com and type the hashtag into the Search box.)


This has been the first Dispatch from the Trenches. Part of what will (hopefully) be an ongoing series of things I find interesting enough to share and comment on.

Elsewhere on the internet

I read a lot. There are some great writers out there that not everyone is reading. I wanted to share a few of them with you.

Sid O’Neill writes about needing to take time off to be with your family. Especially after the birth of a child.

Here’s what I think: time with your family isn’t some fun bonus extra that you get to do if you work hard enough at the things that actually matter, like playing baseball in front of millions of people. I think that it should be your starting point: your priority. This is the weird sickness that has crept into our society — this idea that the most important thing we do is what brings home the bacon.

Zac Szewczyk comes to terms with riding on the backs of others without adding anything. Always add something. We come to your site to read your words. It’s good that you read other people and agree with them. But have something else to say too. Your voice is just as important as your idols.

“It’s my goal never to use a pull-quote in a link blog post. If I can’t add to the surrounding conversation, I shouldn’t be linking to it.”

Scotty Loveless reminds us that we all have talents and skills. We can all make good things. We need to stop comparing ourselves to our idols. They were starting out once too. They were the little guy before they got big. Make things you’re happy with. Make them because they make you happy. And share what you’ve made. All good lessons I learned far too late in life.

I will not compare my creation to that of anyone else, because I can create something no one else can. Some are ahead of me, some behind, for we are all travelers on different legs of the same journey. I will learn to celebrate those ahead of me, encouraging them to keep going, and help those that are behind me, encouraging them to stay strong. The success of others does not inherently label failure upon myself, unless I let it. The popularity of another does not imbue unpopularity upon me.

What have you been reading lately? Who could use a boost in confidence? Tell someone you’ve enjoyed their words. Share their words with a wider audience. Even within our little bubbles there is overlap. Bring someone’s words to a new audience.

The Psychology of First-Person-Shooter Games

Far from isolating us in a virtual world of violence and gore, first-person shooters can create a sense of community and solidarity that some people may be unable to find in their day-to-day lives—and a sense of effectiveness and control that may, in turn, spill over into non-virtual life.
via The Psychology of First-Person-Shooter Games : The New Yorker

It’s about teamwork and community. It’s about working together to carry out a goal.

In 2009, the psychologist Leonard Reinecke discovered that video games were a surprisingly effective way to combat stress, fatigue, and depression—this proved true for many of the same titles that critics once worried would be isolating, and would negative impact on individual well-being and on society as a whole. In other words, the success of Doom and the games that have followed in its footsteps haven’t sentenced us to a world of violence. On the contrary: for all of their virtual gore, they may, ironically, hold one possible road map for a happier, more fulfilling and more engaged way of life.

Games give us a common goal to work towards. It brings us together and it allows us to carry out goals and be rewarded for it. The reward could be more experience, or better weapons, or armor.

It’s the same idea as playing any game where you’re invested in it. Growing up, two of my favorite games to play were NBA JAM and Secret of Mana. My brother and I would play both of these games for hours.

They were both perfect because they allowed he and I to play cooperatively. NBA JAM was perfect since it was 2-vs-2. My brother and I played and we’d keep our own records. We’d try to most dunks in a game, most rebounds, more steals or assists. We’d try to blow the other team out as much as possible.

We’d try to keep the other team scoreless. We had a whole list of scores and records we kept on a notepad next to the Super Nintendo.

Secret of Mana was perfect for the same reason. We could play through the adventure together. We both enjoyed playing role-playing games for the adventure and the exploration. We would sit for hours and explore icy worlds and desserts. We’d hone our character’s skills and take on evil forces.

As we’ve grown up and no longer have long summer days and weekday afternoons to lose in the foreign lands of our youth, our habits have changed.

I’ve started playing first-person shooters, usually with other friends. I miss the adventure and the teamwork. But I don’t have the hours and hours to devote to a character.

Instead, FPS games allow me to pickup and play for a few minutes or a few hours.

It isn’t just the first-person experience that helps to create flow; it’s also the shooting. “This deviation from our regular life, the visceral situations we don’t normally have,” Nacke says, “make first-person shooters particularly compelling.” It’s not that we necessarily want to be violent in real life; rather, it’s that we have pent-up emotions and impulses that need to be vented.

There’s a reason violent games exist and are so interesting to many people. Where else can we, as grown adults, blow off steam constructively without the use of controlled substances?

“If you look at it in terms of our evolution, most of us have office jobs. We’re in front of the computer all day. We don’t have to go out and fight a tiger or a bear to find our dinner. But it’s still hardwired in humans. Our brain craves this kind of interaction, our brain wants to be stimulated. We miss this adrenaline-generating decision-making.”

There are days, when I come home from work I’d love to go out and fight something. I want to punch things, or take on a bear. Unless I had a job as a professional football or hockey player I can’t go out and hit someone.

Video games are how I blow off steam. Video games are how I relax. They’re how I goof off with friends. They’re how I get to recapture those long days with my brother adventuring.

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