Facebook is testing a feature that would allow the camera to automatically scan for people in its range and lock onto them, one of the people said. For example, the camera could zoom onto a painting that a child brought home from school to show to a parent away on a business trip. Facebook has also been developing a 360 degree camera for the device, but people familiar with the matter say it’s unlikely to be ready in time for the initial launch.
This is nothing new in the telepresence space. Cisco and Polycom have similar technologies available. The technology is impressive and useful in conference rooms to tell who is speaking.
Bringing this technology into the home was an obvious step. If (and I say if because anything speculative doesn’t exist yet) this device exists with the facial tracking software will be useful for chatting at home.
Facebook is behind it so people are going to scream about that. And they’re not wrong. Google and Facebook are advertising companies. They thrive on personal information so they can sell that information to companies who want to sell us stuff. (And doing a poor job from the looks of ads I’m being served.)
There is a big world of data yet to be exploited and Facebook will do their best to exploit it.