Now that I have given you nightmares… Taco Bell has launched a propaganda campaign against the Routine Republic.
In the three-minute centerpiece ad below, McDonald’s affable but intrinsically creepy mascot is reimagined as a sunken-eyed Stalinist clown (though perhaps bearing closer resemblance to Mao). He rules over a small army of look-alikes and an oppressed proletariat in a decrepit, cloistered city with a beefy security apparatus. Run-of-the-mill breakfast sandwiches are his preferred method of subjugation.
The three-minute video is worth watching, even if it is just an ad for Taco Bell.
The print work for this campaign is marvelous and I want to print and mount the entire set. Here’s a taste.
To see the rest of the print work head on over to Adweek.
Ad of the Day: Taco Bell Launches Cold War Against McDonald’s With Propaganda Imagery