“I love product placement in movies,” Spikes said. “I love the cars, I love the watches, I love the clothes. I’m that person that sometimes has a notepad and I’m writing down, is that Hugo Boss?”
Stacy SPikes
From MoviePass is back — and it wants to track your eyeballs
Sir, we have a very different appreciation of movies.
The only time I notice a product in a movie is when it disrupts the film. When computer hardware is obviously Apple but they remove the branding. Or when the UI on what a screen is hilariously unlike any real UI ever shipped with a product.
You can watch ads to earn credits for movies. And they’ll track your eyes to make sure you’re watching.
Using a feature called “pre-show,” MoviePass customers will get credits in exchange for watching ads on their phones. To make sure they’re actually watching, the app will track users’ eyeballs, Spikes said.
But don’t worry about that data. They wouldn’t possibly ever use it for anything to make money.
“Your phone, your device uses your own facial detection,” Spikes added. “It doesn’t go to the cloud, nobody goes through anything other than you and your information in yours. And you opt in to do it on your own.”
“And you opt in to do it on your own.”
And the moment you do, we’ll sell it to the highest bidder, the lowest bidder and every bidder in between. It’s nice to see MoviePass come back in its final form, as the worst version of itself. I’m shocked the credits you earn aren’t cryptocurrency on a blockchain somewhere.
Moviepass first hinted at its plans for … testing a “new proposed business model with a sample group of 1,000 customers… The filings did not provide details of the new business model…
It’s absolutely going to be a crypto currency plan with NFTs of your favorite movie stars, posters, trinkets from the films. Anything and everything because hyperlinks are free!