{"id":2241,"date":"2014-08-01T13:40:26","date_gmt":"2014-08-01T17:40:26","guid":{"rendered":"http:\/\/peroty.com\/blog\/?p=2241"},"modified":"2014-08-01T13:40:26","modified_gmt":"2014-08-01T17:40:26","slug":"dispatch-from-the-trenches-3","status":"publish","type":"post","link":"https:\/\/peroty.com\/blog\/shared\/dispatch-from-the-trenches-3\/","title":{"rendered":"Dispatch from the Trenches #3"},"content":{"rendered":"

\n I advise clients who are frustrated that they can\u2019t get a domain that they had in mind to pick another, something short, easy to spell.
\n Something evocative. Anything, really, as long as it ends in dot com. We can build a brand and message for a new, sensible domain. But if you pick something other than .com your consumers will still end up at whatever site does end in .com.<\/p>\n

— Modern Marketing 101: There Are No Domains But .Com \u2014 First Today, Then Tomorrow<\/a>\n<\/p><\/blockquote>\n

The number of new top-level domains are nauseating. The top-level domain is the last part of a domain name. For this site, it’s .com<\/em>. For schools, it would be .edu<\/em> and government is .gov<\/em>. There are now many, many more<\/a>.<\/p>\n

I get confused by the new TLDs, like .ninja, or .social imagine how other people who are not web natives feel.<\/p>\n

If you’re appealing to everyone<\/strong> then stick to .com. Since like Randy says, that’s where they’re going to end up anyway.<\/p>\n

\n

\"Read<\/p>\n

\n Reading books<\/a> makes me happy. Being on my phone makes me miserable. So, I made a wallpaper for my iPhone\u2019s lock screen to remind me that I have a choice. You can download a copy for yourself right here.<\/a><\/p>\n

— Read a book instead<\/a>\n<\/p><\/blockquote>\n

It’s easy to get stuck into the loop of lock phone. Open Twitter. Close Twitter. Lock phone. Repeat.<\/p>\n

I like books. I enjoy reading<\/a> but my reading has tapered off. Even listening to Audio-books has slowed down. This is a good reminder to break the loop of phone staring.<\/p>\n

\n

\n With all those photos being taken, chances are you and I have at one point accidentally wandered into someone else\u2019s frame. It\u2019s likely, however, that you\u2019ll never really know you\u2019ve photo-bombed someones shot. That\u2019s why I was surprised by a Twitter message that I received
\n out of the blue from a photographer I\u2019ve never met.<\/p>\n

— I Was Hidden on This Guy\u2019s Hard Drive for Over 6 Years<\/a>\n<\/p><\/blockquote>\n

I often think about this working in Washington DC a block from the Capitol. On my lunch breaks, I often walk around the Capitol Building or the Capitol Reflecting Pool.<\/p>\n

Even in poor weather, there are always people there. Tourists. Government workers. DC Residents showing their out-of-town friends and family the city. And they are all taking pictures.<\/p>\n

They snap pictures of the building. Of themselves in front of it, or “holding” the Washington Monument. They snap photos of friends, family and themselves. The ducks are also a big hit with the new batch of baby ducklings furiously swimming along behind mama duck.<\/p>\n

On my walks, I often wonder just how many people’s photo albums and Facebook posts I end up in. How many times have I been captured as I walk around on my lunch break?<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

I advise clients who are frustrated that they can\u2019t get a domain that they had in mind to pick another, something short, easy to spell. Something evocative. Anything, really, as long as it ends in dot com. We can build a brand and message for a new, sensible domain. But if you pick something other […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"New Post - Dispatch from the Trenches #3 has Top-Level Domains, Books and hiding in hard drives.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[286],"tags":[65,649,227,659],"class_list":["post-2241","post","type-post","status-publish","format-standard","hentry","category-shared","tag-books","tag-dispatch-from-the-trenches","tag-photos","tag-tlds"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/peroty.com\/blog\/wp-json\/wp\/v2\/posts\/2241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peroty.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peroty.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peroty.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/peroty.com\/blog\/wp-json\/wp\/v2\/comments?post=2241"}],"version-history":[{"count":2,"href":"https:\/\/peroty.com\/blog\/wp-json\/wp\/v2\/posts\/2241\/revisions"}],"predecessor-version":[{"id":2254,"href":"https:\/\/peroty.com\/blog\/wp-json\/wp\/v2\/posts\/2241\/revisions\/2254"}],"wp:attachment":[{"href":"https:\/\/peroty.com\/blog\/wp-json\/wp\/v2\/media?parent=2241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peroty.com\/blog\/wp-json\/wp\/v2\/categories?post=2241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peroty.com\/blog\/wp-json\/wp\/v2\/tags?post=2241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}