I will never tire of reading Sid’s writing. He’s a smart guy with a view completely opposite of my own on many topics. He’s a great communicator and thinker. I love to debate with him because he comes from a place of love. I know we’re not going to see eye-to-eye and that’s not the goal.

The goal is to put our beliefs into words which both helps us reaffirm and refine them. But it also allows us to see where each other are coming from. I respect his views, even if I don’t agree with him.

In his latest piece, he writes about The Church (Catholic in this case) and Apple. There are similar communities around both and they’re both selling a product, an experience, and in many ways, an entire life style.

The Church, I believe, has some great products. The best, in fact.

WHAT ARE WE SELLING?

What are those products? Truth is one. Community is another. Depending on your tradition, Sacraments might also be available. Love is the flagship. It’s a rock solid lineup.

Even I have to agree, that’s a hard lineup to beat. But as he goes on to say, the message is often fractured and translated through many others.

Imagine how much you’d want to buy an iPhone if the only things you read about it were written by Samsung employees! This is precisely how the majority of the Western world hears the Christian viewpoint. So it’s not really surprising that in a lot of people’s minds the words “Christian” are synonymous with the words “hatred and intolerance”.

I won’t spoil his entire post, and it’s a good one. He’s looking for other writers to share ideas and write about their experiences. Authentic voices. Real people writing from their own place of love.

A sort of Read & Trust for The Church.