Round and round we go. There are Apple rumors. There’s a new version of Windows on the horizon. There’s plenty of product announcements being debated and compared to products which don’t yet exist. There’s Microsoft, Google, Apple and Android camps all clamping at each other. Linux is sitting on the sidelines slowly snaking its way into our phones and cars. Biding its time like a Trojan Horse.
Everyone has an opinion and is an expert on everything.
There are scholars on how to make software and what the business model should be. There is debate over the importance of a business model. There are those out there doing the work and keeping their mouths shut.
They are often overlooked and out shouted by the technology echo chamber. There is signal and there is noise. There is so much noise it is often hard to find the signal.