How ‘Snowflake’ Became America’s Inescapable Tough-Guy Taunt

Political Discourse, 2017 finds its roots in Fight Club.

Today’s tough-guy posturing seems rooted, paradoxically, in threat and fear: fear of defeat, fear of lost status and fear that society is growing increasingly ill suited to tough-guy posturing in the first place. The narrator of “Fight Club,” source of that “snowflake” mantra, was a delusional man coping with modernity by inventing a hypermasculine alter-ego, imagining himself as the man-cult leader Tyler Durden. But making an entire alternate masculine identity is a lot of work. It’s always much easier to just call other people wimps and snowflakes — and hope they’ll be intimidated enough to melt away.

Via – How ‘Snowflake’ Became America’s Inescapable Tough-Guy Taunt – The New York Times